Post by account_disabled on Dec 23, 2023 4:33:45 GMT -5
MKTG Spain , global territory consulting and brand activation agency of the dentsu group, has made possible the agreement between Príncipe , a brand of Mondelez International, and the Royal Spanish Football Federation (RFEF) for the sponsorship of the Spanish men's football teams , women's and sub'21 during the next two years in which we will have to face great challenges such as the Euro Cup, which begins in June, or the World Cup, which will take place in 2022. Under the motto “We are moved by the Red”, Príncipe and the RFEF join forces to promote healthy lifestyle habits and the practice of physical exercise among the little ones . The objective is to be close to the footballers to support them by becoming player number 12.
Present at the signing ceremony were the president of the RFEF, Luis Rubiales , and the general director of Mondelez Internacional, Miguel Ángel Sánchez , as well as the players of the Spanish team Phone Number List David de Gea and Ferrán Torres. This agreement is part of the football association strategy developed by MKTG Spain , supported by the consulting work carried out previously, and which will be amplified and enhanced through the integrated strategy and media plan managed by Carat, as well as by a promotional plan that will bring the passion for La Roja to all Spanish families. In addition, MKTG Spain will be in charge of supervising the activations derived from the sponsorship , as well as preparing reports measuring the ROI and effectiveness of the agreement. The general director of Mondelez International, Miguel Ángel Sánchez , considers that “ for Mondelez International it is a great pride to be part of something as ours as La Roja .
Effort, ability to excel and fun in everything he does are maximum for Príncipe. Therefore, this commitment to La Roja and the agreement with the Federation makes perfect sense since it is a reflection of what we are as a brand.” For his part, the president of the Royal Spanish Football Federation, Luis Rubiales , emphasizes that “talking about Mondelez Internacional and Príncipe is talking about quality, but also about our childhood. We are happy, because we signed a transversal agreement. I am going to wish Prince the luck that we wish for our National Team. You are part of our team .” The CEO of MKTG Spain, Jesús García , states that “when two brands come together on the same objectives and values, it seems easy to establish those mutually beneficial ties, but when this is also supported by a sponsorship consulting study that exhaustively analyzes which It is the best territory and asset for a brand, just as we have done with Príncipe, the guarantee that the agreement will be prosperous is assured .”
Present at the signing ceremony were the president of the RFEF, Luis Rubiales , and the general director of Mondelez Internacional, Miguel Ángel Sánchez , as well as the players of the Spanish team Phone Number List David de Gea and Ferrán Torres. This agreement is part of the football association strategy developed by MKTG Spain , supported by the consulting work carried out previously, and which will be amplified and enhanced through the integrated strategy and media plan managed by Carat, as well as by a promotional plan that will bring the passion for La Roja to all Spanish families. In addition, MKTG Spain will be in charge of supervising the activations derived from the sponsorship , as well as preparing reports measuring the ROI and effectiveness of the agreement. The general director of Mondelez International, Miguel Ángel Sánchez , considers that “ for Mondelez International it is a great pride to be part of something as ours as La Roja .
Effort, ability to excel and fun in everything he does are maximum for Príncipe. Therefore, this commitment to La Roja and the agreement with the Federation makes perfect sense since it is a reflection of what we are as a brand.” For his part, the president of the Royal Spanish Football Federation, Luis Rubiales , emphasizes that “talking about Mondelez Internacional and Príncipe is talking about quality, but also about our childhood. We are happy, because we signed a transversal agreement. I am going to wish Prince the luck that we wish for our National Team. You are part of our team .” The CEO of MKTG Spain, Jesús García , states that “when two brands come together on the same objectives and values, it seems easy to establish those mutually beneficial ties, but when this is also supported by a sponsorship consulting study that exhaustively analyzes which It is the best territory and asset for a brand, just as we have done with Príncipe, the guarantee that the agreement will be prosperous is assured .”