Post by account_disabled on Jan 23, 2024 5:31:42 GMT -5
Google Shopping now accounts for 65% of all clicks on Google ads and 89% of clicks on non-branded retailer ads. And if you have not yet mastered this tool for online trading, now is the time to learn. Yana Lyashenko, Google logistics specialist at the AdwService agency, will help you with this . She talks in detail about setting up product ads and gives useful tips. Reading time: 14 minutes Grouping and division Brief description of the setup process Adding items to a campaign Negative words Budget assignment Life hacks for setting up Google Shopping product ads Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService Grouping and division As an example, we will launch two product categories: diapers for dogs; waterproof mattress covers.
We will Fax Lists divide them into two different advertising campaigns. Why? It's easier: understand what is happening with advertising and quickly make decisions - this will not require an additional filter or reporting; assign adequate budgeting for campaigns; track all performance indicators - cost per click, CTR, conversions and their cost. IMPORTANT: I know it’s tempting to do everything as quickly as possible, but decide on a maximum of five categories of product items. Calculate the profitability for them and try to implement for them what we will show below. Another important point is grouping. I recommend separating one group of products into a separate advertising campaign.
For example, diapers for dogs. They have no subspecies, and in our example there is one manufacturer. Yes, there is a difference in the average check - but it is not too big. Let's say you sell another product - running shoes, and you have a campaign of the same name. Inside it, you can break down groups by brand or price tag. Of course, it is possible to make a more generalized structure. For example, a “running shoes” campaign, which you can break down into running shoes for CrossFit, a fitness room, etc. And only then you break down product groups by brand or other criteria. It is important to understand here - the less time you have for analytics and operational changes, the more detailed the structure should be.
We will Fax Lists divide them into two different advertising campaigns. Why? It's easier: understand what is happening with advertising and quickly make decisions - this will not require an additional filter or reporting; assign adequate budgeting for campaigns; track all performance indicators - cost per click, CTR, conversions and their cost. IMPORTANT: I know it’s tempting to do everything as quickly as possible, but decide on a maximum of five categories of product items. Calculate the profitability for them and try to implement for them what we will show below. Another important point is grouping. I recommend separating one group of products into a separate advertising campaign.
For example, diapers for dogs. They have no subspecies, and in our example there is one manufacturer. Yes, there is a difference in the average check - but it is not too big. Let's say you sell another product - running shoes, and you have a campaign of the same name. Inside it, you can break down groups by brand or price tag. Of course, it is possible to make a more generalized structure. For example, a “running shoes” campaign, which you can break down into running shoes for CrossFit, a fitness room, etc. And only then you break down product groups by brand or other criteria. It is important to understand here - the less time you have for analytics and operational changes, the more detailed the structure should be.