Post by account_disabled on Mar 3, 2024 3:59:53 GMT -5
Generating new leads is not enough to grow a business . Lead nurturing activities are essential to ensure that prospects move through the purchasing process and turn into loyal customers. In this article, we will see how to design a strategy that allows you to achieve these objectives. Read on to learn more! Lead nurturing: 6 tips for turning contacts into customers In B2B marketing, lead nurturing campaigns are used to convert new contacts into sales qualified leads (SQL), i.e. leads ready to interact with the sales force, and then turn into customers. To make this happen, it is necessary to plan activities strategically. Here are our tips for speeding up the purchasing process and closing more deals. 1. Define a lean and progressive lead nurturing path The goal of lead nurturing is to help contacts progress on their journey, moving from initial interest to purchase intent. It is necessary to create a structured and automated flow, using the appropriate marketing automation tools , but without being insistent or pressing. We must remember that it is the customer who is always at the center, not the product or the company. The need must be created, nourished and finally satisfied and this must happen progressively. All this should last a maximum of a few weeks to ensure the attention of prospects.
The ideal would be to prepare a sequence of 3 or 4 emails to be sent every 3 or 4 days, but it depends a lot on the type of solution proposed (and the budget required). After evaluating the performance of these first activities, you can decide how to proceed. 2. Don't be self-referential As anticipated, the fulcrum of the strategy (and therefore of emails and all other activities) is the customer . It is often difficult not to praise the company and the products or services offered within communications, but it is essential to avoid this Australia WhatsApp Number Data create a relationship of trust with prospects. One strategy could be to count the words used to talk about the company and those used to address the potential customer, highlighting them with different colors (blue for the company and red for customers, for example). If the red is predominant, you did a great job! The more you talk about the customer, the less you talk about the company, the better the performance will be. Download the ebook 3. Use data to support your claims 79 % of marketing qualified leads.
(MQLs) don't make a purchase. The cause is the lack of an adequate nurturing strategy. (Source: MarketingSherpa) Companies that plan an effective nurturing strategy generate 50% more SQL at 33% less cost. (Source: Forrester Research) “Nurtured” leads generate on average a 20% increase in sales opportunities compared to “non-nurtured” leads (Source: DemandGen Report) If you're on the fence about whether to implement a lead nurturing strategy, these statistics shared on the HubSpot blog might help you decide. People love to know that others have been in the same situation as them and have discovered the right solution to their problems. B2B email marketing is the perfect way to convey this message and show your potential customers how many others have benefited from your products . The best way to do this is through concrete data: showing the results obtained by your current customers arouses greater interest and curiosity on the part of prospects. 4. Always include links to measure engagement.
The ideal would be to prepare a sequence of 3 or 4 emails to be sent every 3 or 4 days, but it depends a lot on the type of solution proposed (and the budget required). After evaluating the performance of these first activities, you can decide how to proceed. 2. Don't be self-referential As anticipated, the fulcrum of the strategy (and therefore of emails and all other activities) is the customer . It is often difficult not to praise the company and the products or services offered within communications, but it is essential to avoid this Australia WhatsApp Number Data create a relationship of trust with prospects. One strategy could be to count the words used to talk about the company and those used to address the potential customer, highlighting them with different colors (blue for the company and red for customers, for example). If the red is predominant, you did a great job! The more you talk about the customer, the less you talk about the company, the better the performance will be. Download the ebook 3. Use data to support your claims 79 % of marketing qualified leads.
(MQLs) don't make a purchase. The cause is the lack of an adequate nurturing strategy. (Source: MarketingSherpa) Companies that plan an effective nurturing strategy generate 50% more SQL at 33% less cost. (Source: Forrester Research) “Nurtured” leads generate on average a 20% increase in sales opportunities compared to “non-nurtured” leads (Source: DemandGen Report) If you're on the fence about whether to implement a lead nurturing strategy, these statistics shared on the HubSpot blog might help you decide. People love to know that others have been in the same situation as them and have discovered the right solution to their problems. B2B email marketing is the perfect way to convey this message and show your potential customers how many others have benefited from your products . The best way to do this is through concrete data: showing the results obtained by your current customers arouses greater interest and curiosity on the part of prospects. 4. Always include links to measure engagement.